New Look Show

SFL provided high street store New Look with a travelling set for its latest UK promotion

Big high street store New Look decided to help boast sales by promoting the store with high street entertainment. At a time when all high street stores are struggling this form of promotion is becoming more and more popular. New Look and promotion company Stretch came up with the idea of adapting the well-known TV family game show family fortunes. Cleverly changed to fashion fortunes New Look had a structure that the general pubic knew and loved, which instantly attracted attention.

SFL provided the promotion team with two radio mic's for the presenters and microphones for the lucky contestants. Two D&B Q7's made the show sound great with the sound engineer mixing the mic's and the well known sound effects which made the game show work and so recognisable. The shoppers became engrossed watching their friends and family play for vouchers in front of a 4m x 3m LCD screen.

The stage and backstage area gave the show its smart professional edge whist giving the engineers somewhere to run the show from. The staging did vary depending upon if the shopping centre was indoor or outdoor, with the outdoor stages being provided by specialist trucks.

This Stretch promotion for New Look undoubtedly made shoppers aware of New Looks presence and SFL's staging and sound solution complimented the great game show idea giving the show maximum impact.